We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign management with our new revolutionary AI integrationFor the past 18 months, we’ve been building on our direct attribution models to bring you this spectacular artificial intelligence upgrade. This new AI feature calculates the outcome …
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback… At Mediasynced, we love to enrich plain media-data and provide amazing TV effect insights based on instant customer behaviour. For our latest project nearly 200.000 TV ad airings of 200 advertisers were qualified, adding 34 …
The perfect moment to lead triggered consumers towards your brand. With Competitor Sync you can activate your online campaign, exactly at the moment your competitor is on TV You will reach your target audience simultaneously on the internet, with tailored display, video or search campaigns. The perfect moment to lead triggered consumers …
The last quarter of the year is an important period for health insurers. During these last months, consumers are going to reorient and new customers can be brought in. This year, VGZ welcomed 200.000 extra insurers. We’re talking with Gita Oorburg. As Senior Marketing Communications Adviser at VGZ, one of the largest health insurance companies in …
How VGZ outsmarted its competitors and embraced Spotalytics Read More »
Last week’s breakfast seminar, on the 25th of October was a huge success! 50+ media professionals enjoyed an inspirational morning about TV optimization with great presentations about the future of TV and the means that help strengthen your TV strategy. On the basis of user experiences from enthusiastic professionals at OMD Netherlands (Anton Kanis), …
Cross Media Awards 2018 – Winning the Silver Award On the 25th of April, the sixth edition of the Cross Media Awards took place at the Hotel Barbizon Palace in Amsterdam. This brought back memories of last year, when Spotalytics was crowned with the Silver Award for Best Cross Media Innovation. Yet, in this blog …
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018! Read More »
Mark van de Crommert Interview by Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language
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