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Weather targeting

A breath of fresh air – local weather targeting proved successful

Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during the hot and humid summer. This was the hypothesis tested by the Austrian National Tourist Office. Therefore a weather targeted campaign was set up displaying a specific ad according to the local weather focusing on the …

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VGZ case

How VGZ outsmarted its competitors and embraced Spotalytics

The last quarter of the year is an important period for health insurers. During these last months, consumers are going to reorient and new customers can be brought in. This year, VGZ welcomed 200.000 extra insurers. We’re talking with Gita Oorburg. As Senior Marketing Communications Adviser at VGZ, one of the largest health insurance companies in …

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