Research article – Let the man do the talking
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing
When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
TUI case | Spotalytics: more impact with less budget
Spotalytics case | TUI NL [edgtf_button size="medium" type="solid" text="Download article in PDF" custom_class="" icon_pack="font_awesome" fa_icon="" link="https://mediasynced.com/wp-content/uploads/2019/08/TUI-case-Spotalytics-More-impact-with-less-budget-EN.pdf" target="_blank" color="#ffffff" hover_color="" background_color="#137ec5" hover_background_color=""
How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It