TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing
When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
TUI case | Spotalytics: more impact with less budget
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How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It