The more the merrier? Or less is more? In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since the attention for your TV-commercial and the effect of your commercial is seemingly higher than for a commercial message in any other media, it is important to …
How often do you show your Logo? In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be more precise, the ideal frequency in which it should be presented. Whereas the options to show your logo in a printed ad are quite limited. Video-commercials have several …
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their …
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during the hot and humid summer. This was the hypothesis tested by the Austrian National Tourist Office. Therefore a weather targeted campaign was set up displaying a specific ad according to the local weather focusing on the …
A breath of fresh air – local weather targeting proved successful Read More »
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing content on TV is increasingly encouraging visitors to visit the website. In 2018, 54% visited a website as a result of seeing content on TV. Looking at 2019 this even applied to 61% of …
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign management with our new revolutionary AI integrationFor the past 18 months, we’ve been building on our direct attribution models to bring you this spectacular artificial intelligence upgrade. This new AI feature calculates the outcome …
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback… At Mediasynced, we love to enrich plain media-data and provide amazing TV effect insights based on instant customer behaviour. For our latest project nearly 200.000 TV ad airings of 200 advertisers were qualified, adding 34 …
Spotalytics case | TUI NL About TUI TUI Netherlands (part of TUI Group) is the biggest player in the Dutch tourism sector. Nowadays, the travel organization takes care of more than 20 million vacationers per year on 180 destinations. These holidays are sold (amongst other things) via 1,600 travel agencies in Europe. In addition, TUI …
TUI case | Spotalytics: more impact with less budget Read More »
The last quarter of the year is an important period for health insurers. During these last months, consumers are going to reorient and new customers can be brought in. This year, VGZ welcomed 200.000 extra insurers. We’re talking with Gita Oorburg. As Senior Marketing Communications Adviser at VGZ, one of the largest health insurance companies in …
How VGZ outsmarted its competitors and embraced Spotalytics Read More »
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. [edgtf_button …
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