Advertising messages – More or less?
In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since
Frame by frame, show your name
In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be
Research article – Let the man do the talking
This is the third in a series of new research articles we will publish on our blog. These innovative topics
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing
When funny TV commercials hurt the most
In this article, we have been taking a closer look at what humor does to your instant search traffic. Especially
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
TUI case | Spotalytics: more impact with less budget
TUI allocates a substantial part of their budget to TV. Despite the degree of investment in this medium type and
How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It