The more the merrier? Or less is more? In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since the attention for your TV-commercial and the effect of your commercial is seemingly higher than for a commercial message in any other media, it is important to …
How often do you show your Logo? In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be more precise, the ideal frequency in which it should be presented. Whereas the options to show your logo in a printed ad are quite limited. Video-commercials have several …
More accuracy in less time Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one answer you were looking for; how do I get the best performing TV or Radio campaign? The accuracy this provides is unparalleled and so is the speed; the analysis is …
The eagle has landed – AI based TV and Radio planning Read More »
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their …
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing content on TV is increasingly encouraging visitors to visit the website. In 2018, 54% visited a website as a result of seeing content on TV. Looking at 2019 this even applied to 61% of …
Case study Oxxio | Spotalytics Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco Group. Oxxio profiles itself as a green and affordable company with smart digital services. Since February 2019, the company has also been offering the telecom services Internet, TV and Telephony …
New TV campaign Oxxio successful with data-driven strategy Read More »
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign management with our new revolutionary AI integrationFor the past 18 months, we’ve been building on our direct attribution models to bring you this spectacular artificial intelligence upgrade. This new AI feature calculates the outcome …
Spotalytics case | TUI NL About TUI TUI Netherlands (part of TUI Group) is the biggest player in the Dutch tourism sector. Nowadays, the travel organization takes care of more than 20 million vacationers per year on 180 destinations. These holidays are sold (amongst other things) via 1,600 travel agencies in Europe. In addition, TUI …
TUI case | Spotalytics: more impact with less budget Read More »
Mark van de Crommert Interview by Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language
On the 19th of April, the fifth edition of the Cross Media Awards will take place at the Compagnietheater in Amsterdam. We can proudly announce that Mediasynced is nominated twice for the Cross Media Awards 2017: our innovation Spotalytics is nominated for Cross Media Innovation of the year and our CEO Mark van de Crommert …
Mediasynced nominated for Cross Media Awards 2017 Read More »
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