Advertising messages – More or less?
In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since
Frame by frame, show your name
In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be
The eagle has landed – AI based TV and Radio planning
Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one
Research article – Let the man do the talking
This is the third in a series of new research articles we will publish on our blog. These innovative topics
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing
New TV campaign Oxxio successful with data-driven strategy
Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
TUI case | Spotalytics: more impact with less budget
TUI allocates a substantial part of their budget to TV. Despite the degree of investment in this medium type and
Video interview: the future of TV (in Dutch)
Mark van de Crommert Interview by Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language
Building bridges towards programmatic TV
PWC interviewed Mark van de Crommert in their recently released Media Outlook 2017-2022. It discusses the developments in the Dutch