Case study Oxxio | Spotalytics Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco Group. Oxxio profiles itself as a green and affordable company with smart digital services. Since February 2019, the company has also been offering the telecom services Internet, TV and Telephony …
New TV campaign Oxxio successful with data-driven strategy Read More »
This is the first in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their research journey and take a glance at the complexity of …
Is there such a thing as…the ideal campaign duration? Read More »
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for this? We discuss this topic in the Emerce magazine, edition #162. Read the full article below. Emerce Topics: Media | Mark van de Crommert This article is published in the September issue of Emerce …
‘TV world needs to be broadened’ (article in Dutch) Read More »
On the 19th of April, the fifth edition of the Cross Media Awards will take place at the Compagnietheater in Amsterdam. We can proudly announce that Mediasynced is nominated twice for the Cross Media Awards 2017: our innovation Spotalytics is nominated for Cross Media Innovation of the year and our CEO Mark van de Crommert …
Mediasynced nominated for Cross Media Awards 2017 Read More »
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