How often do you show your Logo? In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be more precise, the ideal frequency in which it should be presented. Whereas the options to show your logo in a printed ad are quite limited. Video-commercials have several …
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their …
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