New TV campaign Oxxio successful with data-driven strategy
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Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco
‘TV world needs to be broadened’ (article in Dutch)
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for
Building bridges towards programmatic TV
PWC interviewed Mark van de Crommert in their recently released Media Outlook 2017-2022. It discusses the developments in the Dutch