This is our way of giving back to the community we've been working with for years.
About Mediasynced Research Lab
Research and innovation have always been at the core of Mediasynced’s DNA. From our inception, we used this DNA to build technologies that enchance and measure the impact of TV and Radio advertising. But we wanted to do more than commercial work. That is why in 2019, we founded the Mediasynced research lab. Using the technologies we developed over the past decade, we take on research projects that uncover new territories or answer questions that are not easily funded from commercial budgets. It is our way of giving back to the community we love to work for.
In the Campaign Monitor we analyse on the basis of SKO broadcast data how the TV campaigns of different advertisers have performed. By using Spotalytics we measure the uplift in search behaviour up to max. 10 minutes after the commercial. The different campaigns are compared by means of an index score which is based on the uplift per GRP.
Top TV show Monitor
In the Top TV show Monitor we analyse what the effect is of advertising around top TV shows. Think of programs such as the news, the EK football, the Olympics and the Eurovision Song Contest. By using Spotalytics we measure the uplift in search behaviour up to max. 10 minutes after the commercial.
Read our latest research articles here:
Let's join forces!
Together is always better….we love join forces and together generate new valuable insights and case studies. Feel free to reach out with any ideas for new research topics, maybe our next research project will be based on your idea!
We hope you enjoy the articles we publish and that it helps you to make more informed decisons for your own TV and radio advertising.