Three solutions in one powerful package
Our TV and video platform offers powerful solutions for the realisation of impactful campaigns. A package of advanced tools that allows you to measure, bolster and optimise your campaign in real-time. The platform is also very user-friendly.
Tools in our advanced TV and video platform:
How much impact do your TV & video campaigns have?
Spotalytics measures your TV and video performance automatically and reliably based on behavioural data such as increased website visits, conversions or search behavior. Our real-time dashboard offers grip on the results even during the campaign, by measuring people’s behaviour after every advertisement. A powerful and indispensable tool to measure whether your message actually has an impact and to get to work with the insights it provides.
Choose between our two Spotalytics modules:
| Direct effect of TVDownload one pager
| Total ROI of TV
Download one pager
Power of the combination
"We can optimize TV campaigns based on the learnings from Spotalytics"
The vision of Havas is to set up campaigns in a data and performance driven manner. Spotalytics makes it possible to achieve this for offline campaigns as well. We can optimize TV campaigns based on the learnings from the tool. Among other things, we look at the best converting time periods, days and TV genres. In addition, Spotalytics gives insight into the impact of different creatives on website respons. After multiple campaigns have been measured and a trend comes to light, we can adjust our TV buying and even our contracts based on these findings.
Marcia Swater | AV Consultant at Havas Media Nederland
"Mediasynced enabled us to amplify the effects of our TV campaign"
Carglass is especially known for its TV commercials. Mediasynced enabled us to amplify the effects of our tv-campaign by simultaneously activating our ads in the display and Facebook network, leading to a demonstrable strengthened effect. In addition, we can now better recognize visitors who come to our website as a result of a TV commercial.
Bjorn Smulders | Director of Ecommerce at Carglass Nederland
"We immediately believed in the concept"
When Mediasynced launched their 'TV sync' world premier, we immediately believed in the concept and wanted to be their launching customer. In the years after, we also used 'Radio sync' and 'TV context sync'. After almost 3 years in practice, we see Mediasynced campaigns outperform other campaigns in the costs for attracting new customers and generating leads at the top end of the sales funnel.
Edwin Hof | Director of Ecommerce at TUI Benelux
"While in-flight, we adapted our TV buying"
Mediasynced’s TV & video platform offered us the possibility to track and optimize our offline and online goals during the TV campaign. While in-flight, we adapted our TV buying based on the insights we gained with Spotalytics. In particular, the best converting, channel groups, creatives and GRP’s were of great value and allowed us to maximize the impact of our TV budget.
Martijn Sprangers | Marketing & Retention manager at Decathlon Benelux
"This tool enables us to make rational decisions about media efforts"
Three elements take centre stage in our ‘Meaningful Connection’ vision; working targeted-, data- and content-driven. In order to achieve the intended customer goals, we leverage ‘state of the art’ technology. Spotalytics is the tool that makes the impact of offline media (RTV) insightful on the basis of online behavior. This tool enables us to make rational decisions about media efforts and content based on statistical data.
Ahmed Benachour | COO (Head of Middle Office) at Havas Media Nederland