Drie oplossingen, één krachtig pakket
Ons tv- en radio platform biedt krachtige oplossingen om impactvolle campagnes te realiseren. Een pakket van geavanceerde tools waarmee je campagnes in realtime kan meten, versterken en optimaliseren. Bovendien is het platform zeer gebruiksvriendelijk.
Tools binnen ons advanced TV en radio platform:
Hoe impactvol zijn je TV & radio campagnes?
Spotalytics meet volautomatisch en betrouwbaar je TV en radio performance aan de hand van gedragsdata, zoals toegenomen websitebezoek, conversies of zoekgedrag. Ons realtime dashboard biedt al tijdens de campagne grip op de resultaten door na elke spot een meting te doen naar het gedrag van mensen. Een krachtige en onmisbare tool om te meten of je boodschap ook echt iets teweeg heeft gebracht en direct aan de slag te kunnen met de inzichten.
Keuze uit twee Spotalytics modules:
| Direct effect van TVDownload one pager
| Rendement van TV
Download one pager
Kracht van de combinatie
"We can optimize TV campaigns based on the learnings from Spotalytics"
The vision of Havas is to set up campaigns in a data and performance driven manner. Spotalytics makes it possible to achieve this for offline campaigns as well. We can optimize TV campaigns based on the learnings from the tool. Among other things, we look at the best converting time periods, days and TV genres. In addition, Spotalytics gives insight into the impact of different creatives on website respons. After multiple campaigns have been measured and a trend comes to light, we can adjust our TV buying and even our contracts based on these findings.
Marcia Swater | AV Consultant at Havas Media Nederland
"While in-flight, we adapted our TV buying"
Mediasynced’s TV & video platform offered us the possibility to track and optimize our offline and online goals during the TV campaign. While in-flight, we adapted our TV buying based on the insights we gained with Spotalytics. In particular, the best converting, channel groups, creatives and GRP’s were of great value and allowed us to maximize the impact of our TV budget.
Martijn Sprangers | Marketing & Retention manager at Decathlon Benelux
"We immediately believed in the concept"
When Mediasynced launched their 'TV sync' world premier, we immediately believed in the concept and wanted to be their launching customer. In the years after, we also used 'Radio sync' and 'TV context sync'. After almost 3 years in practice, we see Mediasynced campaigns outperform other campaigns in the costs for attracting new customers and generating leads at the top end of the sales funnel.
Edwin Hof | Director of Ecommerce at TUI Benelux
"This tool enables us to make rational decisions about media efforts"
Three elements take centre stage in our ‘Meaningful Connection’ vision; working targeted-, data- and content-driven. In order to achieve the intended customer goals, we leverage ‘state of the art’ technology. Spotalytics is the tool that makes the impact of offline media (RTV) insightful on the basis of online behavior. This tool enables us to make rational decisions about media efforts and content based on statistical data.
Ahmed Benachour | COO (Head of Middle Office) at Havas Media Nederland
"Mediasynced enabled us to amplify the effects of our TV campaign"
Carglass is especially known for its TV commercials. Mediasynced enabled us to amplify the effects of our tv-campaign by simultaneously activating our ads in the display and Facebook network, leading to a demonstrable strengthened effect. In addition, we can now better recognize visitors who come to our website as a result of a TV commercial.
Bjorn Smulders | Director of Ecommerce at Carglass Nederland