On the 19th of April, the fifth edition of the Cross Media Awards will take place at the Compagnietheater in Amsterdam. We can proudly announce that Mediasynced is nominated twice for the Cross Media Awards 2017: our innovation Spotalytics is nominated for Cross Media Innovation of the year and our CEO Mark van de Crommert is nominated for Cross Media Man of the year.
It’s save to state that cross media can be seen as one of the most relevant themes in media. A large amount of the dynamics in media can be assigned to the development of cross media. Since 2013, the best cross media cases are crowned during the Cross Media Awards. It’s the only professional award that places cross media in the centre of attention. The event is organized by Nederlands MediaNieuws. Mediasynced is fully specialized in developing cross media technology. We break down the wall between the online and offline world with our technical solutions and build bridges between media. As a result, we are very proud to be nominated twice for the Cross Media Awards 2017. In fact, it feels like old times, because in 2013, we also received two nominations!
Launching new cross media techniques is in our blood and we want to ensure and maintain that we can measure ourselves against the best cross media adtech players in this world. The Cross Media Awards nominations are a great acknowledgement for us.
Nederlands MediaNieuws published two interviews on their website about Mediasynced and our nominated innovation Spotalytics. In both interviews, Mark discusses the story behind Mediasynced and the TV performance tool Spotalytics. He highlights why Spotalytics uniquely fulfills a lagoon between TV and online. Furthermore, Mark addresses Mediasynced’s vision on cross media and our plans for the future.