Breakfast seminar | TV optimization
Het ontbijtseminar op 25 oktober was een groot succes! 50+ mediaprofessionals genoten van een inspirerende ochtend dat in het thema stond van tv-optimalisatie, met geweldige presentaties over de toekomst van tv. Op basis van gebruikerservaringen van enthousiaste professionals bij OMD Nederland
Have you met our new Client Director Dirk Pieterse yet?
'Dirk!' Tell us something about yourself! I am very energetic and spontaneous, probably due to my Limburg roots (province in NL). Despite the fact that I have not lived in Limburg for 18 years, I have never lost that ‘soft G’ in
Samenwerking RTL en Mediasynced
RTL en Mediasynced slaan de handen ineen om de marktingkracht van tv aan te tonen, daarbij staan accountability en transparantie voorop. RTL zal Mediasynced’s tool Spotalytics inzetten om de effecten van tv commercials op online gedrag te meten. Hierdoor
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
On the 25th of April, the sixth edition of the Cross Media Awards took place at Hotel Barbizon Palace in Amsterdam. This brought back memories of last year, when Spotalytics was crowned with the Silver Award for Best Cross Media
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
‘Tv-wereld heeft verbreding nodig’
Om teruglopende advertentie-inkomsten het hoofd te bieden, moet het tv-landschap zich anders organiseren. Wat is hiervoor nodig? We bespreken dit topic in het Emerce magazine, editie #162. Emerce Topics: Media | Mark van de Crommert Dit artikel is gepubliceerd in het septembernummer
Video interview: de toekomst van TV
Mark van de Crommert Interview door Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language
Building bridges towards programmatic TV
PWC interviewed Mark van de Crommert in their recently released Media Outlook 2017-2022. It discusses the developments in the Dutch and European TV advertising industry and contains an important message to all players in this industry. Read the full interview
Obtaining accurate TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a