Advertising messages – More or less?
In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since
Frame by frame, show your name
In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be
TV is more effective than radio
Increasingly, statements are made with regards to the impact of offline media channels on the online response of consumers. In
The eagle has landed – AI based TV and Radio planning
Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one
Research article – Let the man do the talking
This is the third in a series of new research articles we will publish on our blog. These innovative topics
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing
New TV campaign Oxxio successful with data-driven strategy
Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco
When funny TV commercials hurt the most
In this article, we have been taking a closer look at what humor does to your instant search traffic. Especially
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign