How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going
Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research articles we will publish on our blog. These innovative topics
Breakfast seminar | TV optimization
Last week’s breakfast seminar, on the 25th of October was a huge success! 50+ media professionals enjoyed an inspirational morning
RTL Netherlands and Mediasynced partner up!
RTL Netherlands and Mediasynced join forces to demonstrate the marketing power of TV, with both accountability and transparency as
Have you met our new Client Director Dirk Pieterse yet?
'Dirk!' Tell us something about yourself! I am very energetic and spontaneous, probably due to my Limburg roots (province in NL). Despite
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
On the 25th of April, the sixth edition of the Cross Media Awards took place at the Hotel Barbizon Palace
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It
‘TV world needs to be broadened’ (article in Dutch)
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for
Video interview: the future of TV (in Dutch)
Mark van de Crommert Interview by Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language