Breakfast seminar | TV optimization
Last week’s breakfast seminar, on the 25th of October was a huge success! 50+ media professionals enjoyed an inspirational morning about TV optimization with great presentations about the future of TV and the means that help strengthen your TV strategy. On
RTL Netherlands and Mediasynced partner up!
RTL Netherlands and Mediasynced join forces to demonstrate the marketing power of TV, with both accountability and transparency as key motivators. RTL will use Mediasynced's Spotalytics tool to measure the effects of TV ads on online behavior. This makes the online
Have you met our new Client Director Dirk Pieterse yet?
'Dirk!' Tell us something about yourself! I am very energetic and spontaneous, probably due to my Limburg roots (province in NL). Despite the fact that I have not lived in Limburg for 18 years, I have never lost that ‘soft G’ in
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
On the 25th of April, the sixth edition of the Cross Media Awards took place at the Hotel Barbizon Palace in Amsterdam. This brought back memories of last year, when Spotalytics was crowned with the Silver Award for Best Cross
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
‘TV world needs to be broadened’ (article in Dutch)
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for this? We discuss this topic in the Emerce magazine, edition #162. Read the full article below. Emerce Topics: Media | Mark
Video interview: the future of TV (in Dutch)
Mark van de Crommert Interview by Bas Vlugt | Nederlands Media Netwerk *Interview in Dutch language
Building bridges towards programmatic TV
PWC interviewed Mark van de Crommert in their recently released Media Outlook 2017-2022. It discusses the developments in the Dutch and European TV advertising industry and contains an important message to all players in this industry. Read the full interview
Obtaining TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a