When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
Competitor Sync
The perfect moment to lead triggered consumers towards your brand. With Competitor Sync you can activate your online campaign, exactly
How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going
Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research articles we will publish on our blog. These innovative topics
Breakfast seminar | TV optimization
Last week’s breakfast seminar, on the 25th of October was a huge success! 50+ media professionals enjoyed an inspirational morning
RTL Netherlands and Mediasynced partner up!
RTL Netherlands and Mediasynced join forces to demonstrate the marketing power of TV, with both accountability and transparency as
Have you met our new Client Director Dirk Pieterse yet?
'Dirk!' Tell us something about yourself! I am very energetic and spontaneous, probably due to my Limburg roots (province in NL). Despite
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
On the 25th of April, the sixth edition of the Cross Media Awards took place at the Hotel Barbizon Palace