The more the merrier? Or less is more?
A common pitfall in creating a good TV-commercial arises from the fact that commercials can be expensive. Because we only have as much opportunities to make an exciting impression as our budget allows us, we tend to overload our video with multiple messages and loads of secondary information.
When everyone needs to have a say
There is a textbook example of an automotive ad from the sixties where the initial version contained nothing more than the product, the logo and a tempting tag line. A single magical phrase. As several stakeholders began tot interfere with the creative process the ad begins to degrade in appeal and effect. When the final version finally evolved, the ad contained all kinds of confusing information and the opportunity to establish love at first sight is long gone.
Minimalism pays off
Less is more especially in finance
In conclusion, always make sure your message is clear and present. Do not use more than 1-2 messages in your ad especially when you are in finance. And always keep in mind that less is more.