This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions.
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To solve these issues, we have developed a commercial recognition program which can accurately track when a specific commercial has aired and on which channel.
Obtaining accurate TV airing data
In most cases we are provided with broadcasting data (post airing) that we import in our engine. We use an automated setup that provides daily updates, so you have same day results that are always up to date. In cases where such an automated setup is not possible, a semi automated Excel importer is available to facilitate the process.
But sometimes the ad airing data is lacking or missing altogether. Examples are:
- Data is not available for specific channels
- Data can not be provided at all (some countries, no license or rights)
- Data provided is not accurate enough (e.g. minute based or break based)
- Data is only available after a few weeks
To solve these issues, we have developed a commercial recognition program which can accurately track when a specific commercial has aired and on which channel. It is even capable of delivering the exact second when the spot has aired. This allows us to construct our own, very accurate, broadcasting schedule.
The only thing we need is a copy of the commercial to train our system on.