About us

Mediasynced - Simply special

June, 2010

First Collaboration

Mendel and Mark discover their shared passion for social TV. 

June, 2010

January, 2011

Remotely TV wordt opgericht

The first Dutch ‘all channel’ second screen app with tweets and live info about all TV programs.

January, 2011

February, 2012

World premiere TV Sync

Synchronization of TV-campagnes with online  programmatic campaigns. Thanks to our targeting technology, you will reach your target audience simultaneously on the internet, with tailored display, video or search campaigns. 

February, 2012

June, 2014

Launch of Spotalytics Optimize

Fully automatic and reliable measurement of TV response on website traffic.  Spotalytics gives real-time insights into the best performing channels, creatives, days, time slots and more. Optimizing TV media planning has never been easier.  

June, 2014

April, 2015

World premiere “Radio sync with Digital Out of Home”

This led to the birth of  OutMoove.  The first programmatic DSP which enables you to buy digital outdoor advertising in realtime.

April, 2015

January, 2017

Launch of TV data feed

Retarget TV-responders with online campaigns. In addition, the tool makes it possible to create and retarget a database of your TV audience. 

January, 2017

March, 2017

Silver Cross Media Innovation 2017

‘De jury was particularly impressed by this specific innovation which allows to rationalize the decisions being made around media buying of TV and Radio advertising. Besides that it makes it measurable by adding KPI’s’.
Read the full article here

March, 2017

March, 2018

Silver Cross Media Award 2018

Renault Scénic case i.c.w OMD and Mediasynced: “Renault has made clever use of the available technology. The bridge Renault build between television and online is very innovative and a new word has been introduced to our branche: tv-remarketing.”
Read the full article here 

March, 2018

September, 2018

Launch Spotalytics Impact

In addition to optimizing the radio en TV media planning (Spotalytics Optimize),  Spotalytics Impact reports what is the total ROI on campaign level.

September, 2018

October, 2019

AI en neural networks; 2e generatie Spotalytics

Spotalytics’ insights are now based on a combination of econometric models  and patented AI-modellen.  With this combination it is possible to optimize and make more accurate choices with regards to the TV and Radio budget. 

October, 2019

What we do

The launch of distinguishing Cross Media technology is in our blood. Our strength consists of developing technological solutions that help create bridges between the offline and online worlds. This allows us to surprise everyone with the world’s first cross media innovations each year. This lets us maintain our lead on the largest ad tech players.

With the help of accurate, robust attribution models and the user-friendliness of our tools, we ensure advertisers are able to anticipate and react to changes. Our TV and radio platform also anticipates the future of TV. We aim to inspire advertisers and help meet challenges and opportunities that this TV (r)evolution sets in motion.

MediaSynced-office-contact (3)

Our Vision

In an increasingly competitive market, where product differences are smaller than ever, the brand that wins the customers’ hearts will emerge victorious. Video and TV have that power. Thanks to the technological convergence of TV and online video, there are new opportunities waiting in the years to come that will only increase the importance of TV and video. We offer the solutions that advertisers require to anticipate and react to the opportunities that the changing field of TV and video has to offer.

Mediasynced, simply special.

Would you like to know more?

Would you like to know more about our advanced TV & video platform and our vision in the field of TV & online video advertising and programmatic TV? Subscribe to our newsletter; we would love to keep you informed.

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