The more the merrier? Or less is more? In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since the attention for your TV-commercial and the effect of your commercial is seemingly higher than for a commercial message in any other media, it is important to …
How often do you show your Logo? In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be more precise, the ideal frequency in which it should be presented. Whereas the options to show your logo in a printed ad are quite limited. Video-commercials have several …
More accuracy in less time Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one answer you were looking for; how do I get the best performing TV or Radio campaign? The accuracy this provides is unparalleled and so is the speed; the analysis is …
The eagle has landed – AI based TV and Radio planning Read More »
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their …
This article about the baseline belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. Hopefully you will …
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback… At Mediasynced, we love to enrich plain media-data and provide amazing TV effect insights based on instant customer behaviour. For our latest project nearly 200.000 TV ad airings of 200 advertisers were qualified, adding 34 …
This is the first in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their research journey and take a glance at the complexity of …
Is there such a thing as…the ideal campaign duration? Read More »
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. [edgtf_button …
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. [edgtf_button …
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. …
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