Advertising messages – More or less?
In this edition we present another helpful insight about the use of single or multiple messages in a TV-commercial. Since
Frame by frame, show your name
In this edition we present another great insight about the presence of a logo in your TV-commercial, or to be
Research article – Let the man do the talking
This is the third in a series of new research articles we will publish on our blog. These innovative topics
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It
Obtaining TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data
Negative uplifts
This article about negative uplifts belongs to a special series of blogposts, written by our own data wizards. It will
The baseline
This article about the baseline belongs to a special series of blogposts, written by our own data wizards. It will