Nieuwe TV campagne van Oxxio succesvol met data-gedreven strategie
Case studie Oxxio | Spotalytics Van oudsher levert Oxxio groene stroom en gas aan particuliere klanten. Sinds 2011 is het bedrijf
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign
When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback
TUI case | Spotalytics: meer impact met minder budget
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Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research articles we will publish on our blog. These innovative topics
Samenwerking RTL en Mediasynced
RTL en Mediasynced slaan de handen ineen om de marktingkracht van tv aan te tonen, daarbij staan accountability en
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It
‘Tv-wereld heeft verbreding nodig’
Om teruglopende advertentie-inkomsten het hoofd te bieden, moet het tv-landschap zich anders organiseren. Wat is hiervoor nodig? We bespreken dit
Obtaining accurate TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data