Samenwerking RTL en Mediasynced
RTL en Mediasynced slaan de handen ineen om de marktingkracht van tv aan te tonen, daarbij staan accountability en transparantie voorop. RTL zal Mediasynced’s tool Spotalytics inzetten om de effecten van tv commercials op online gedrag te meten. Hierdoor
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on
‘Tv-wereld heeft verbreding nodig’
Om teruglopende advertentie-inkomsten het hoofd te bieden, moet het tv-landschap zich anders organiseren. Wat is hiervoor nodig? We bespreken dit topic in het Emerce magazine, editie #162. Emerce Topics: Media | Mark van de Crommert Dit artikel is gepubliceerd in het septembernummer
Obtaining accurate TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a
Negative uplifts
This article about negative uplifts belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the