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When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback
Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research articles we will publish on our blog. These innovative topics
Samenwerking RTL en Mediasynced
RTL en Mediasynced slaan de handen ineen om de marktingkracht van tv aan te tonen, daarbij staan accountability en
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It
‘Tv-wereld heeft verbreding nodig’
Om teruglopende advertentie-inkomsten het hoofd te bieden, moet het tv-landschap zich anders organiseren. Wat is hiervoor nodig? We bespreken dit
Obtaining accurate TV airing data
This article about obtaining accurate TV airing data belongs to a special series of blogposts, written by our own data
Negative uplifts
This article about negative uplifts belongs to a special series of blogposts, written by our own data wizards. It will