Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing content on TV is increasingly encouraging visitors to visit the website. In 2018, 54% visited a website as a result of seeing content on TV. Looking at 2019 this even applied to 61% of …
RTL Netherlands and Mediasynced join forces to demonstrate the marketing power of TV, with both accountability and transparency as key motivators. RTL will use Mediasynced’s Spotalytics tool to measure the effects of TV ads on online behavior. This makes the online impact of TV immediately evident and optimizations can be applied. RTL will offer the tool …
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for this? We discuss this topic in the Emerce magazine, edition #162. Read the full article below. Emerce Topics: Media | Mark van de Crommert This article is published in the September issue of Emerce …
‘TV world needs to be broadened’ (article in Dutch) Read More »
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