Lotte

Weather targeting

A breath of fresh air – local weather targeting proved successful

Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during the hot and humid summer. This was the hypothesis tested by the Austrian National Tourist Office. Therefore a weather targeted campaign was set up displaying a specific ad according to the local weather focusing on the …

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New TV campaign Oxxio successful with data-driven strategy

Case study Oxxio | Spotalytics Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco Group. Oxxio profiles itself as a green and affordable company with smart digital services. Since February 2019, the company has also been offering the telecom services Internet, TV and Telephony …

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The baseline

This article about the baseline belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. Hopefully you will …

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