Lotte 5 May 2020
Blog articles
Lotte 5 May 2020
The eagle has landed – AI based TV and Radio planning
More accuracy in less time Spotalytics’ new AI module automatically
Lotte 28 February 2020
Research article – Let the man do the talking
Male voices do the trick and make your call-to-action stick
Lotte 25 February 2020
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the
Lotte 25 February 2020
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce,
Lotte 30 January 2020
New TV campaign Oxxio successful with data-driven strategy
Case study Oxxio | Spotalytics Traditionally Oxxio supplies green electricity
Lotte 16 September 2019
Lotte 26 June 2019
Lotte 26 June 2019
When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content
Lotte 21 June 2019
Lotte 18 June 2019
TUI case | Spotalytics: more impact with less budget
Spotalytics case | TUI NL About TUI TUI Netherlands (part
Lotte 29 March 2019
How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period
Lotte 4 March 2019
Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research
Lotte 21 February 2019
Breakfast seminar | TV optimization
Last week’s breakfast seminar, on the 25th of October
Lotte 1 November 2018
RTL Netherlands and Mediasynced partner up!
RTL Netherlands and Mediasynced join forces to demonstrate the marketing
Lotte 26 September 2018
Have you met our new Client Director Dirk Pieterse yet?
‘Dirk!’ Tell us something about yourself! I am very energetic
Lotte 20 September 2018
Lotte 9 May 2018
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
Cross Media Awards 2018 – Winning the Silver Award On
Lotte 20 April 2018
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special
Lotte 8 November 2017
‘TV world needs to be broadened’ (article in Dutch)
In order to cope with declining advertising revenue, the TV
Lotte 3 November 2017
Video interview: the future of TV (in Dutch)
Mark van de Crommert Interview by Bas Vlugt | Nederlands
Lotte 26 October 2017
Obtaining accurate TV airing data
This article about obtaining accurate TV airing data belongs to
Lotte 27 September 2017
Lotte 11 August 2017
Lotte 26 June 2017
Sharing our insights about Spotalytics
Sharing our insights about Spotalytics at the Double Proof expert
Lotte 23 May 2017
Winners of the Silver Crossmedia Award!
Silver Award for Best Cross Media Innovation 2017 Sharing our
Lotte 21 April 2017
Mediasynced nominated for Cross Media Awards 2017
On the 19th of April, the fifth edition of the
Lotte 4 April 2017