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Advertising messages – More or less?
The more the merrier? Or less is more? In this edition we present another helpful insight about the use of single or multiple messages in …
Frame by frame, show your name
How often do you show your Logo? In this edition we present another great insight about the presence of a logo in your TV-commercial, or …
The eagle has landed – AI based TV and Radio planning
More accuracy in less time Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one …
Research article – Let the man do the talking
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on …
A breath of fresh air – local weather targeting proved successful
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during the hot and humid summer. …
TV content more often leads to online traffic
Trends in Digital Media 2019 GfK research According to Screenforce, the Dutch TV marketing center (based on a GfK study), seeing content on TV is …
New TV campaign Oxxio successful with data-driven strategy
Case study Oxxio | Spotalytics Traditionally Oxxio supplies green electricity and gas to private customers. Since 2011, the company has become part of the Eneco …
Coming soon… Spotalytics x AI
We give you the full picture right away, consisting of multi-dimensional and actionable insights. Be at the forefront of TV campaign management with our new …
The baseline
This article about the baseline belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into …
When funny TV commercials hurt the most
Measured over 53.000 airings, we found that humorous content in automotive commercials will result in a 30,3% setback… At Mediasynced, we love to …
TUI case | Spotalytics: more impact with less budget
Spotalytics case | TUI NL About TUI TUI Netherlands (part of TUI Group) is the biggest player in the Dutch tourism sector. Nowadays, the travel …
How VGZ outsmarted its competitors and embraced Spotalytics
The last quarter of the year is an important period for health insurers. During these last months, consumers are going to reorient and new customers …
Is there such a thing as…the ideal campaign duration?
This is the first in a series of new research articles we will publish on our blog. These innovative topics will shed a light on …
Breakfast seminar | TV optimization
Last week’s breakfast seminar, on the 25th of October was a huge success! 50+ media professionals enjoyed an inspirational morning about TV optimization with …
RTL Netherlands and Mediasynced partner up!
RTL Netherlands and Mediasynced join forces to demonstrate the marketing power of TV, with both accountability and transparency as key motivators. RTL will use Mediasynced’s Spotalytics …
Have you met our new Client Director Dirk Pieterse yet?
‘Dirk!’ Tell us something about yourself! I am very energetic and spontaneous, probably due to my Limburg roots (province in NL). Despite the fact that …
The measurement window
This article about the measurement window belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse …
TV Remarketing case Renault NL | Crowned Best Cross Media Case 2018!
Cross Media Awards 2018 – Winning the Silver Award On the 25th of April, the sixth edition of the Cross Media Awards took place at …
Overlapping TV commercials
This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse …
‘TV world needs to be broadened’ (article in Dutch)
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for this? We discuss this topic …