More accuracy in less time Spotalytics’ new AI module automatically calculates the effectiveness of your TV and Radio media choices and delivers you the one answer you were looking for; how do I get the best performing TV or Radio campaign? The accuracy this provides is unparalleled and so is the speed; the analysis is …
The eagle has landed – AI based TV and Radio planning Read More »
Male voices do the trick and make your call-to-action stick This is the third in a series of new research articles we will publish on our blog. These innovative topics will shed a light on attributes that are expected to be highly decisive for the performance of a TV campaign. Join our econometrists into their …
Italians are longing for warm and sunny times during the colder days and escaping the city seeking fresh air during the hot and humid summer. This was the hypothesis tested by the Austrian National Tourist Office. Therefore a weather targeted campaign was set up displaying a specific ad according to the local weather focusing on the …
A breath of fresh air – local weather targeting proved successful Read More »
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