This article about overlapping TV commercials belongs to a special series of blogposts, written by our own data wizards. It will offer you a glimpse into the engine room of Mediasynced. In these informative blogposts, we shed a light on the complexity of TV performance measurement in realtime and our robust statistical solutions. [edgtf_button …
In order to cope with declining advertising revenue, the TV landscape needs to be organized differently. What is needed for this? We discuss this topic in the Emerce magazine, edition #162. Read the full article below. Emerce Topics: Media | Mark van de Crommert This article is published in the September issue of Emerce …
‘TV world needs to be broadened’ (article in Dutch) Read More »
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