Measure the effect of your ads
Mediasynced measures the effects of your TV and radio campaigns
Get instant insight into your campaigns
Spotalytics of Mediasynced provides insight into your TV and radio performance and accurately measures your campaign objectives, such as increase in visitors, improved brand scores and extra sales. The effect of each spot is measured daily. This way you get a grip on the results during the campaign. In addition, the total ROI is shown for each campaign. You will see all the results in no time.
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Grip on your campaign with Mediasynced
With Mediasynced’s Spotalytics dashboard you get a grip on the ROI of all your TV and radio campaigns. Your ROI is calculated based on increased website visits, conversions and revenue.
In addition, take the drivers’ seat and start optimizing while your campaign is still in flight. Using our realtime insights, you will effortlessly identify the best performing channels, creations, spot (positions), week (days), time, content and much more.
Optimize the TV media planning
Spotalytics reveals the best performing channels, creations, days, time slots and more (even during the campaign). An important step towards truly effective advertising. By making optimizations, the effect of your campaign increases by tens of percent.
What makes Spotalytics unique (and why this cannot be done manually) is the use of our bespoke Artificial Intelligence module. Our AI simulates the outcome of millions of media choices and selects the top 10 most effective optimisations. Improving the effect of your TV and radio campaigns has never been so easy, fast and reliable.
The same AI module also enables “predictive scheduling”; it creates the best possible broadcast schedule right from the start of your campaign. The value of each GRP for your next TV or Radio campaign is materially increased and thanks to AI, this is done at the blink of an eye.
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Power of the combination
TV Sync offers the option of activating your online campaign the moment your commercial is shown on TV. Thanks to our targeting technology, you will reach your target audience simultaneously on the internet, with tailored display, video or search campaigns. An indispensable tool if you want to spur the consumer into action. The power of the combination achieves its full potential here. It boosts both brand effects of your TV campaign and the performance of your online prospecting campaign.
Prefer to activate your campaign when your competitor is on TV?
That is also an option with TV Sync.
Do not let relevant data about your TV audience get away
TV Data feed TV Data Feed makes use of our realtime TV data to create TV audiences. It enables you to create retargeting audiences based on unique sets of TV characteristics. The tool also creates a database of your TV audience with the option of retargeting them. An indispensable tool to increase your DMP and make optimal use of your TV data.