Measure the effect of your ads

Mediasynced measures the effects of your TV and radio campaigns

Get instant insight into your campaigns

Spotalytics of Mediasynced provides insight into your TV and radio performance and accurately measures your campaign objectives, such as increase in visitors, improved brand scores and extra sales. The effect of each spot is measured daily. This way you get a grip on the results during the campaign. In addition, the total ROI is shown for each campaign. You will see all the results in no time.

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Independent

Objective and independent of media buying

Expert

TVR attribution is complex, it pays off to work with an expert

Speed

Real-time insights during campaigns

Grip on your campaign with Mediasynced

With Mediasynced’s Spotalytics dashboard you get a grip on the ROI of all your TV and radio campaigns. Your ROI is calculated based on increased website visits, conversions and revenue.

In addition, take the drivers’ seat and start optimizing while your campaign is still in flight. Using our realtime insights, you will effortlessly identify the best performing channels, creations, spot (positions), week (days), time, content and much more.

Below is a selection of the KPIs that we measure:

Optimize the TV media planning

Spotalytics reveals the best performing channels, creations, days, time slots and more (even during the campaign). An important step towards truly effective advertising. By making optimizations, the effect of your campaign increases by tens of percent.

What makes Spotalytics unique (and why this cannot be done manually) is the use of our bespoke Artificial Intelligence module. Our AI simulates the outcome of millions of media choices and selects the top 10 most effective optimisations. Improving the effect of your TV and radio campaigns has never been so easy, fast and reliable.

The same AI module also enables “predictive scheduling”; it creates the best possible broadcast schedule right from the start of your campaign. The value of each GRP for your next TV or Radio campaign is materially increased and thanks to AI, this is done at the blink of an eye.

View all our solutions

Spotalytics

Spotalytics reveals the best performing channels, creations, days, time slots and much more (even during the campaign). An important step towards truly effective advertising.

TV sync

TV Sync offers the possibility to activate your online campaign the moment your commercial is on TV. An indispensable tool if you want to get the consumer moving.

TV data feed

The tool makes it possible to create and retarget a database of your TV audiences. It is an indispensable tool to enrich your DMP and to use your TV data as optimally as possible.

Power of the combination

TV Sync offers the option of activating your online campaign the moment your commercial is shown on TV. Thanks to our targeting technology, you will reach your target audience simultaneously on the internet, with tailored display, video or search campaigns. An indispensable tool if you want to spur the consumer into action. The power of the combination achieves its full potential here. It boosts both brand effects of your TV campaign and the performance of your online prospecting campaign.

Prefer to activate your campaign when your competitor is on TV?
That is also an option with TV Sync.

Do not let relevant data about your TV audience get away

TV Data feed TV Data Feed makes use of our realtime TV data to create TV audiences. It enables you to create retargeting audiences based on unique sets of TV characteristics. The tool also creates a database of your TV audience with the option of retargeting them. An indispensable tool to increase your DMP and make optimal use of your TV data.